Building closer relationships with customers
Being trusted by our customers is essential to the success of our Action 2020 plans. From our conversations, we know that they value our reputation; we also know that they have a growing interest in supply chain sustainability assurance, which helps us ensure we are their supplier of choice.
We're focusing on growing closer to customers in other ways too. In 2016, we streamlined our sales processes in order to gain a better understanding of customer needs and direct our R&D efforts to meet them. We've invested in technology that enables us to produce specialised products – at our Acindar plant in Argentina, for instance, a new rolling mill completed in 2016 not only increases the volume of bars we produce for civil construction, but allows us to free up our special bar quality (SBQ) mill to focus on products for the automotive and mining industries. We're also now equipped to produce Usibor® grades, specialised hot stamped steels for safe, lighter-weight carmaking, that help automotive manufacturers meet emissions targets, ready for the gradual recovery in car manufacturing we expect in 2017.
We're helping meet the needs of customers beyond the region too, by exporting specialised steels to be finished by ArcelorMittal mills in the US which are serving the automotive market.
Learn more about Outcome 2.